How XL Axiata empowers 50 million customers with Comarch
Polish IT company Comarch has been cooperating with one of Axiata Group’s Indonesian subsidiaries – XL Axiata, a leading mobile telecommunications services operator – since 2016.
With more than 30 years of experience in providing tech innovations for various industries – ranging from telecommunications through healthcare to finance and banking – Comarch provides IT solutions including ERP business management systems, information security, CRM and sales support systems, electronic communications, network infrastructure management, IoT solutions, data analytics, and business intelligence.
“XL Axiata uses our award-winning AI-powered loyalty management platform for designing, building and running successful loyalty programmes,” Comarch’s Director of Business Development Jan Svorobovic explains. “Comarch is running six loyalty programmes for 50 million XL Axiata customers, including B2C MyXL Prepaid and MyXL Prioritas for post-paid programmes, the B2B Axiapp – formerly Device Club – Axisnet for gamers and youth, MyXL Home for the users of the Fiber Super-Fast Internet and Sisternet for supporting Indonesian women.”
The joint efforts yield impressive results, with each programme gathering millions of members. Axiapp, an Android-based application developed by PT XL Axiata Tbk (XL Axiata) for indirect channel partners, won a gold award at the 2021 International Loyalty 360 Awards in the USA in the CX category.
Sustainability at the core of Comarch’s projects in 5G and technology
Henry Locarno, Comarch’s Telco Business Development Manager, stresses how much 5G technology contributes to the quality and delivery of its products – ensuring partners like Axiata can operate with confidence with business and environmental sustainability in mind.
“5G equipped with modern, smart systems can enhance sustainability in corporations and across societies as a whole,” he explains. “Sustainability is a strong accelerator of the changes happening in telecoms. Efficiency and protecting the natural environment are central to the design of the entire 5G network. Digitisation opens up possibilities of smart load balancing – not only applications but of the whole network. This is a new dimension of efficiency which was not previously possible, and would not have arrived so fast without pressure from society and governments.”
Comarch’s customers across the Asian continent show great interest in the collection of consumption-related information for analysis and optimisation. This opens the market for a wide range of smart metering devices, collecting information in real-time about the use of energy and other resources.
“Here, and in supporting multiple metering devices with an agile IoT 5G slice-based network, it fits in perfectly,” he adds. “Last but not least is the area of loyalty, where businesses can tune algorithms to promote sustainable consumption and purchasing decisions among customers.”
Meeting ever-changing expectations of customers
“We’re constantly striving to perfect our technology and improve Comarch-powered loyalty programmes,” Svorobovic says. “With XL Axiata, we plan to keep polishing their already robust loyalty initiatives through a deeper analysis of the members’ needs and behaviors. We want to ensure our loyalty programmes are up to speed and live up to the ever-changing expectations of people who use them.”
This is echoed by Locarno, who sees not only the future of their partnership with Axiata being enriched, but broadening significantly.
“We're currently building the communication and relationship with XL Axiata, where we hope that we can work together in extending our collaboration for telco solutions,” he hopes. “XL Axiata has been working with Jan for quite some time on the loyalty programmes and we hope in the future we can work to expand in telco sites.”
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