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Unilever and Accenture sign deal to implement Cloud Solutions

Global consumer goods company Unilever has signed a deal with technology firm Accenture to implement and deliver cloud solutions for Unilever's marketin...

Callum Rivett
|Jul 25|magazine5 min read

Global consumer goods company Unilever has signed a deal with technology firm Accenture to implement and deliver cloud solutions for Unilever's marketing operations.

The deal, announced on Tuesday morning, will see Accenture's Cloud Trade Promotion Management and Cloud Retail Execution creating a single system for trade operations.

John Zealley, senior MD of Accenture's Customer Goods & Services group, commented: "We are delighted to be working with Unilever to help drive digital connections with their customers, using our enhanced and integrated front-office capabilities."

"Consumers are evolving to be better connected, better informed and more digitally savvy, which makes them more prone to switching - packaged goods companies need to work ever more closely with their customer partners to drive growth."

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Unilever will begin implementing the new technology firstly into the Indian market, using Accenture's NewsPage to help improve productivity and acquire accurate data on their sales through third parties.

This partnership will help strengthen Unilever's position as an industry leader, according to their Global IT Vice President Gonzalo Esposto.

"Implementing Accenture Cloud will also help to close the loop between planning and execution to drive sales and improve customer loyalty, as well as bringing our IT costs down," Esposto stated in a press release.

"Accenture and Salesforce have a long track record of successful partnership and this agreement will bring their skills and capabilities to our digital arena."