CHICAGO, July 9, 2020 /PRNewswire/ -- Social Media Analytics Software comprises a set of analytical tools that enable users to monitor, analyze, and create insights using data gathered from blogs and social media websites. The tools also include advanced analytical techniques, such as predictive, prescriptive, descriptive, and diagnostic analytics, to enable the collection, analysis, and interpretation of data across various social media platforms. The most common use of social media analytics software is to interpret customer sentiment in order to support marketing and customer service activities. It is also useful for understanding economic, social, or political trends online.
360Quadrants, the most granular comparison platform, has released a quadrant on Best Social Media Analytics Software to help businesses make quicker and more informed decisions. The quadrant has Sprout Social, HootsuiteInc, TalkwalkerInc, Twitter, and Zoho sharing space as Visionary Leaders. 360Quadrants are generated post analysis of companies (product maturity and company maturity). Quadrants will be updated every three months based on market and regional analyses and developments in Social Media Analytics Software. 360Quadrants also lists the 20 best companies in the Social Media Analytics Software space.
Social Media Analytics Quadrant Highlights
50+ companies offering top Social Media Analytics Solutions were analyzed, of which the top 30 companies were shortlisted and categorized on a quadrant under Visionary Leaders, Innovators, Dynamic Differentiators, and Emerging Leaders.
Agorapulse, ClarabridgeInc, Digimind, HootsuiteInc, Netbase Solutions, SEMrush, Sendible, Socialbakers, Sprinklr, Sprout Social, TalkwalkerInc, Twitter, and Zoho have been identified as Visionary Leaders, as they have established product portfolios and a robust market presence &business strategy.
Salesforce, Simply Measured Inc, and Meltwater have been identified as Innovators, as they have focused product portfolios and innovative business strategies, with which they are able to set new trends in the market.
Brand24, Brandwatch Technologies, Iconosquare, Linktr, Social Blade, Sotrender, Synthesio, Tailwind, Unified, and Youscanhave been recognized as Dynamic Differentiators, as they have strong business strategies but weaker product offerings as compared to other market players.
Tasqade GmbH, Khoros, and Mentionlyticshave been identified as Emerging Companies, as they have niche product offerings and decent business strategies which help them in having consistent growth.
360Quadrants conducts an in-depth SWOT analysis and accurately analyzes the companies considered for evaluation. This helps service providers learn about new opportunities and areas where they lag behind their peers. It also helps clients choose the most appropriate vendors for their requirements.
360Quadrants Scoring Methodology
The top companies in the Social Media Analytics Software market will be rated using the following methodology:
360Quadrants is the largest marketplace looking to disrupt US $6.3 trillion of technology spends and is the only rating platform for vendors in the technology space. The platform provides users access to unbiased information that helps them make qualified business decisions. The platform facilitates deeper insight using direct engagement with 650+ industry experts and analysts and allows buyers to discuss their requirements with 7500 vendors. Companies get to win ideal new customers, customize their quadrants, decide key parameters, and position themselves strategically in a niche space, to be consumed by giants and startups alike. Experts get to grow their brand and increase their thought leadership. The platform targets the building of a social network that links industry experts with companies worldwide. The platform has around 400 total buyers across various markets.
360Quadrants will also be launching quadrants in fields like Digital Transformation Software, Cloud Computing Software, and Access Control Software.
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