TOKYO, June 23, 2020 /PRNewswire/ -- DoubleVerify ("DV"), a leading software platform for digital media measurement, data and analytics today announced that the company is now a member of Japan Advertisers Association's Web Advertising Bureau (JAA/WAB), and the Japan Interactive Advertising Association (JIAA).
In addition, DoubleVerify announced that it will take part in the launch of the "Internet Advertising Soundness Promotion Project" (chaired by Mr. Shuji Kobayashi, JAA/WAB) along with Japan Advertisers Association's Web Advertising Bureau (JAA/WAB) and five other domestic ad verification providers.
There has been growing discussion within Japan's digital advertising industry about the need for ad verification since the publication of the World Federation of Advertisers' (WFA) Global Media Charter. However, clear standards have yet to be fully established. DV believes that its advanced verification technology, solutions and expertise will accelerate progress in the Japanese digital ad market and enable a fully transparent digital advertising ecosystem. Active membership in these leading industry associations lets DV Japan provide meaningful contribution to their efforts - with a focus on media quality and performance in the region.
"We are thrilled to take part in this important project with key industry leaders - helping to build a better industry together in Japan," said Takashi Takeda, Country Manager, DoubleVerify Japan.
"As reported in various media, consumers have become increasingly distrustful of digital advertising these days", said the WAB. "JAA issued an Advertiser Declaration last year and continues discussions with industry partners to ensure the reliability of digital advertising. However, many of the partners involved in the advertising activities, including advertisers, have not yet been able to fully promote the efforts to improve the health of digital advertising. The "Internet Advertising Soundness Promotion Project" will give us the platform to widely educate advertisers and all partners involved in their advertising activities about the importance of adopting ad verification mechanisms, such as correctly measuring the impairment of advertising value."
For more information about DoubleVerify Japan, please contact [email protected]
DoubleVerify is a leading software platform for digital media measurement, data and analytics. DV's mission is to be the definitive source of transparency and data-driven insights into the quality and effectiveness of digital advertising for the world's largest brands, publishers and digital ad platforms. DV's technology platform provides advertisers with consistent and unbiased data and analytics that can be used to optimize the quality and return on digital ad investments. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital advertising ecosystem, helping to build a better industry. Learn more at www.doubleverify.com