Former Disney, IMAX Exec Brenek Introduces MetaMedia Enterta

|Mar 10|magazine8 min read

LOS ANGELES, March 10, 2020 /PRNewswire/ -- Vowing to complete the digital revolution that began nearly two decades ago when cinemas around the world converted from analog film projectors to digital cinema, former IMAX President and Walt Disney Studios executive Jason Brenek announced the launch of MetaMedia, an entertainment technology company that creates next-generation content delivery and new revenue-generating opportunities for content producers and cinemas. 

When cinemas began to upgrade from 35 mm film to digital technology 20 years ago, technology and bandwidth constraints made it difficult and expensive to access or deliver content over IP networks. MetaMedia's ground-breaking distribution platform, the MetaMedia Entertainment Network TM, solves these issues and provides secure, rapid and cost-saving delivery of movies, trailers, live-streamed events and other big-screen programming to cinemas.

"MetaMedia was borne out of our team's passion for the big screen cinematic experience and for new technologies that propel this entertainment medium forward," said Jason Brenek, CEO of MetaMedia.  "By connecting cinemas to MetaMedia's global cloud-based broadband network, we will introduce game-changing, leading-edge innovation and programming opportunities that will elevate the cinema-going experience to the next level." 

MetaMedia's new MetaMedia Entertainment NetworkTM creates a managed, last-mile connection for cinemas that cuts delivery times and removes hundreds of millions in cost out of the exhibitor and studio digital cinema package (DCP) content delivery system for conveying video, audio and data. The MetaMedia Entertainment NetworkTM also provides new sources of revenue-generating opportunities for cinema operators and content producers by enabling much broader programming choices, new cinematic content formats and enhanced release targeting.

Prior to founding MetaMedia, Brenek was President at IMAX Corp., where he developed and launched new products, platforms, and technologies. Brenek spent over a decade in senior management roles at The Walt Disney Studios, including overseeing digital cinema and cinema programming around the world. Brenek also chaired Digital Cinema Initiatives, a joint venture formed by the then seven largest studios: The Walt Disney Company, 20th Century Fox, MGM, Paramount, Sony Pictures, Universal Studios and Warner Bros, to create industry-wide standards for digital cinema systems.

In addition to Brenek, MetaMedia includes:

  • A. Dale "Bud" Mayo as Board Chairman, who raised $600 million to convert over 13,000 cinema screens to digital. Mayo founded AccessIT, Cinedigm and several cinema chains.
  • Chuck Goldwater as President, North America, who was CEO of Digital Cinema Initiatives, President of Cinedigm, Co-founder and CEO of New Vision Theatres and held senior executive positions at Carmike Cinemas, Mann Theatres, Clearview Cinemas, and Digiplex Cinemas.
  • Frank Bryant as Chief Commercial Officer and Head of International, who served as the head of Dolby Cinema, International Digital Distribution for 21st Century Fox and held senior positions at The Walt Disney Company and Sony Pictures.

MetaMedia will announce more about the MetaMedia Entertainment NetworkTM and its launch partners in the weeks leading up to this year's CinemaCon (March 30 through April 2, 2020).

Media Contact: Charles Chamberlayne
[email protected]

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SOURCE MetaMedia