LOS ANGELES, April 3, 2020 /PRNewswire/ -- Today, MarketCast released highlights from the latest MarketCast Streaming Tracker, a bi-weekly report that measures streaming video trends across top streaming video platforms. According to findings in MarketCast's March 14 to March 27 reporting period, streaming audiences gravitated to "distraction genres," such as classic comedy, dramas and unscripted docuseries, during the past two weeks of the COVID-19 crisis. In addition, the MarketCast data highlights a desire among consumers to have more content, while remaining conservative in their spending for paid subscriptions.
The MarketCast Streaming Tracker delivers the industry's first Fandom Index™, featuring the top 25 Original and Library titles and a ranking of Streaming Services bi-weekly. It combines fan survey data gathered from thousands of U.S. streaming video subscribers with social sentiment analysis captured from millions of social media conversations.
Fan Engagement Metrics
MarketCast Engagement metrics determine if viewers have watched an original series or library catalog program during the reporting period.
Fan Evangelism Metrics
MarketCast Evangelism metrics identify which programs fans are advocating for the most on social media.
Consumer Spending Metrics
The MarketCast Streaming Tracker measured consumer spending and usage of paid and ad-supported streaming services during the period, findings include:
Additional Fan Insights
"Audiences are gravitating to streaming series that distract from the world around them with unscripted docuseries like Tiger King, classic comedies, such as The Office, and star-led series like Little Fires Everywhere, topping the latest MarketCast streaming fandom index," said Ben Carlson, SVP of Streaming and Platforms at MarketCast. "Additionally, our current data highlights the challenges facing new paid streaming services preparing to launch as consumer spending remains flat despite fans using more services than ever before."
The MarketCast Streaming Tracker identifies subscriber perceptions of the most popular streaming platforms, including Netflix, Prime Video, Hulu, BET+, Disney+, Facebook Watch, Apple TV+ and others, to determine the factors shaping subscription loyalty and spending. Combined, MarketCast's analytics and insights about content and subscription health explain the impact of streaming programming and marketing decisions on the overall success of platforms.
The MarketCast Streaming Tracker is delivered directly to subscribers, with the option for clients to customize certain survey data to address specific research needs. To learn more about the MarketCast Streaming Tracker, visit www.marketcast.com.
MarketCast research, analytics and data science fuels fandom for leading studios, entertainment platforms, sports and lifestyle brands on the planet. Our unique mix of research analytics is combined with big data science to provide clients powerful insights to inform their biggest business decisions. Today, MarketCast counts some of the biggest names in entertainment as clients, including leading Hollywood studios, streaming services, lifestyle brands and sports leagues and teams. For more information, visit: www.marketcast.com.
View original content to download multimedia:http://www.prnewswire.com/news-releases/marketcast-streaming-video-data-shows-fans-turning-to-unscripted-programming-dramas-and-classic-comedy-during-first-few-weeks-of-the-crisis-301034647.html