There are substantial gaps in customer experience between automotive and other industries. According to Forrester, 79% of customers would rather use self-service technologies, but only 21% of all auto service appointments were booked online,¹ compared to 83% of all airline bookings.² Carmen updates the service process to provide a more cohesive experience that the customer expects.
Which once started as a kiosk, the Carmen team quickly saw that to become a leader in automotive technology, Carmen would have to evolve, much like ATM machines have become Venmo, "It's a portable kiosk in the palm of your hand," says founder, Jack Gardner (Quik's CEO). Carmen gives dealerships the efficiency of self-service technology with less overhead and no hardware cost. It gives customers the convenience of checking in for their service reservation on their mobile device, just like the airlines. Using machine learning (AI) at the point of check-in, Carmen predicts services that are relevant to the customer's vehicle, their location, season, weather, market trends, customer's previous behaviors, and even their emotional state.
The second release of Carmen includes a customer facing mobile app with Google Auto, Apple Carplay, and Alexa voice interaction, providing a modern, personalized experience, centralizing their history, and placing the transparency in the hands of the customer. The customer's experience is enhanced while the dealership maintains control over the process.
¹ Source: 2018 Cox Automotive Service Industry Study
Carmen founders have automotive and technology backgrounds, as both, CEO, Jack Gardner, and CTO, Bartek Czerwinski are also co-owners of Quik.Auto
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SOURCE Carmen; Quik