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Sharp returns to China for the launch of new full-screen smartphone

Sharp will release its latest full-screen smartphone, the Sharp Aquos S2, in a product launch event inBeijingon8 August 2017. It is the 29thfull-screen...

Fran Roberts
|Aug 3|magazine6 min read

Sharp will release its latest full-screen smartphone, the Sharp Aquos S2, in a product launch event in Beijing on 8 August 2017.

It is the 29th full-screen smartphone from Sharp, and the first full screen smartphone the company has introduced to Chinese smartphone market. It will be available in China starting 14 August 2017.

Sharp’s devices were mainly available in Japan up until now, but the Foxconn acquisition of Sharp last year has opened up new markets for the brand. 

The Sharp Aquos S2 applies FFD (Free Form Display) technology to dig small holes precisely in the screen for the front camera and receiver to offer enhanced user experiences for selfies and improved audio quality.

Over the years, Sharp has been a key player in developing full-screen technologies. In 2013, it launched the world’s first full-screen smartphone, with a screen-to-body ratio of 80.5% and ultra slim bezels on three sides.

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The Aquos S2 boasts a screen-to-body ratio of 84.95% with ultra slim bezels on three sides, although Sharp’s ultimate target is to develop a 100% bezel-free screen smartphone.

“The core of full-screen design is to break through the technology limit, achieve the double sense of holding and visual comfort, and provide the ultimate experience for users," said Luo Zhongsheng, CEO of Sharp/InFocus Mobile.

There are several obstacles blocking the development of full-screen smartphones. For example, the front camera, front fingerprint identification and receiver. 

Upon its launch, the Aquos S2 will be the largest full-screen smartphone available on the market today.

In the future, Sharp intends to continuously explore the field of 100% bezel-less screen smartphones and aims to achieve breakthroughs in screen and anti-dropping technologies.